On Monday, the Greater Chicago Food Depository launched an awareness campaign that aims to convey a simple, clear, and powerful message: No 1 Should Go Hungry.
The campaign’s central message aims to highlight the fact that 1 in 6 Chicagoans faces hunger every day: “We have 1 goal. 1 mission. To fight hunger 1 dollar, 1 meal, 1 person at a time. Until the day that No 1 Goes Hungry.”
The campaign will be rolled out on billboards, public transportation, online, and radio throughout Cook County. A pro bono effort by Leo Burnett Chicago, “No 1 Should Go Hungry” will run until December 31.
The Food Depository held a rally at the Merchandise Mart Monday morning to kick off the campaign, and to kick off the Food Depository’s annual 1 City, 1 Food Drive effort.
“This is a powerful, direct call to action, and it is an opportunity for all Chicagoans to get involved,” said Kate Maehr, Food Depository Executive Director and CEO. “We are grateful to Leo Burnett for their creative support in developing the campaign.”
This year’s 1 City, 1 Food Drive goal is to collect 1 million pounds of food.