On Monday, the Greater Chicago Food Depository launched an
awareness campaign that aims to convey a simple, clear, and powerful message:
No 1 Should Go Hungry.
The campaign’s central message aims to highlight the fact that
1 in 6 Chicagoans faces hunger every day: “We have 1 goal. 1 mission. To fight
hunger 1 dollar, 1 meal, 1 person at a time. Until the day that No 1 Goes Hungry.”
The campaign will be rolled out on billboards, public
transportation, online, and radio throughout Cook County. A pro bono effort by
Leo Burnett Chicago, “No 1 Should Go Hungry” will run until December 31.
The
Food Depository held a rally at the Merchandise Mart Monday morning to kick off
the campaign, and to kick off the Food Depository’s annual 1 City, 1 Food Drive
effort.
“This is a powerful, direct call to action, and it is an opportunity for
all Chicagoans to get involved,” said Kate Maehr, Food Depository Executive
Director and CEO. “We are grateful to Leo Burnett for their creative support in
developing the campaign.”
This year’s 1 City, 1 Food Drive goal is to collect 1 million pounds of
food.
To get involved in the fight against hunger this holiday season, donate to the Food Depository online, change your Facebook or Twitter picture to a "1" or find public food drop-off locations at our food drive website.
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